Create a marketing plan based on course concepts

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Reference no: EM131283629

Select a product or service of your interest. This can be something new or an existing product/service.

Assume that you'll take this product/service to the global marketplace. Create a marketing plan based on course concepts. Be sure to consider domestic pricing and international pricing. Be very specific on one specific international market you intend to penetrate including:
• Comparison of domestic and international marketing strategies
• Demand Function Analysis
• Segmentation, Targeting & Positioning within the new market
• Brand strategies
• Pricing choices
• Advertising strategies
• Social network/e-marketing choices.

Be sure to show ample research support with proper APA citation.

Reference no: EM131283629

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