Create a marketing plan about the elderly population

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Reference no: EM133588415

Assignment:

Create a marketing plan about the elderly population, and propose a business that provides tech support and digital literacy training specifically tailored for them. This service will help them navigate the increasingly digital world with ease. Marketing mix plan (4Ps) for your consumer segment(s).

• Please design a marketing mix plan and provide details on product, price, place, and promotion tailored for this market segment.

• Product: what is your product or service offering?

• Price: provide a price range

• Place: where do you plan to sell your product (i.e., distribution channels)?

• Promotion: how do you plan to communicate with your potential target audience? Justification for your marketing mix plan

• Why would this plan work for the underserved consumer segment(s)? Please justify on each of the 4Ps.

Reference no: EM133588415

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