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Assignment:
Read the case study, Stopping Outshopping [PDF] (also found of your textbook). Then, use the Internet or Strayer library to research similar marketing strategies in the health care industry.
Assignment Instructions
Your task is to offensive marketing plan for Scarlet Hospital. The competition has already created a marketing plan that advertises in your area, so your marketing plan should reflect that.
Health Care Marketing outlines Philip Kotler's Marketing Plan. Read through this to understand what you will need to include in your plan.
You may want to watch some of the videos found in the LinkedIn Learning course, Writing a Marketing Plan, to get specifics on the different parts of a plan.
You may also want to review the article 8 Important Steps to Successfully Implement Your Marketing Plan.
Pages and include the following eight sections:
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