Reference no: EM133173641 , Length: word count:1500

Topic - As a marketing professional, you are selected to create a marketing campaign through the SOSTAC model for a particular product/service in your organization. Your presentation should demonstrate your understanding of marketing as a whole department function, but also your ability to identify the role of public relations communications within a marketing strategy. This information is to be presented with use of appropriate marketing terminology (from lectures and seminars).

Format - A cover page (title of marketing campaign, module details and personal details, p.1) - A table of content (p.2)
- Main report (Introduction, SOSTAC, evaluation)
- Minimum of four references in Harvard style - Times New Roman, size 12, 1.5-2 line-space
- Consistent spelling (British or American)
Guidance - Introduction: identifying the role and relevance of marketing and PR in the business world, and justifying the reasons of your marketing campaign;
- Situational analysis (internally and externally; evidence of analysis of SWOT, PEST, Porter's 5-Force, BCG Matrix)
- Objectives (men, money, minute)
- Strategy & tactics & actions (STP)
- Evaluating of the campaign (how could be measured, a plan B)

Length 1500 words