Reference no: EM131382052 , Length: 5
Assignment: The Market Research Plan
Scenario:
Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have declined 5% each year in the consumer segment and business segment. As the marketing manager for the franchise, you have decided to fly to New York and develop a market research plan to understand the problem.
Create a market research plan:
• Using the market research process in the diagram below, develop a market research plan that will provide a better understanding and solution to the problem.
Address each step in detail.
Reference
Winer, R. S. & Dhar, R. (2011). Marketing management (4th ed.). Upper Saddle River, NJ: Prentice Hall
• Please make sure you include primary and secondary sources in your market research plan. See the diagram below.
You will provide a 3-5 page (using APA format and citation style) market research plan paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix.
You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.
Edible Arrangements® - Edible fruit baskets - Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.
In this scenario, you will be responsible for the following:
Develop a marketing research plan for a product.
In addition you will be conducting the following tasks:
Illustrate the research process
Use secondary data sources
Develop a primary data plan
Predict market potential and forecasting
|
Determine the maximum tensile and compressive stresses
: Determine the maximum tensile and compressive stresses due to bending. The beam weight is included in the given load.
|
|
Calculate the maximum and minimum combined stresses
: Calculate the maximum and minimum combined stresses due to the direct axial load and the member's own weight. The panel length (length of the member) is 8 m.
|
|
Create a probability model for the outcome on the die
: When it's your turn, you spin and roll, adding the numbers together to determine how far you may move.
|
|
Marketing than communicating with stakeholders
: A number of companies feel that social media are more effective for marketing than communicating with stakeholders. Give at least three reasons why Social media is more effective for marketing? And three reasons why it is more effective for commu..
|
|
Create a market research plan
: Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have declined 5% each year in the consumer segment and business segment. As the marketing manager for the franchise, you have decided to..
|
|
Calculate maximum combined tensile and compressive stresses
: It is subjected to concentrated loads of 20,000 lb at each quarter point and an axial tensile load of 50,000 lb. Calculate the maximum combined tensile and compressive stresses.
|
|
Electronic communication privacy act
: Since Congress enacted the "Electronic Communication Privacy Act " in 1986. Company policies relating to employee use of the computers, telephones, e-mail and the internet for personal non-work related reasons typically try to achieve a balance b..
|
|
Who should assign patient type to the patient
: Why is it important that the MRN connect the patient documentation to the services provided? Who should assign patient type to the patient? Explain why coding staff should have access to source documentation
|
|
Competing in the global economy
: 1. Why are merger and acquisition strategies popular in many firms competing in the global economy? 2. What reasons account for firms' decisions to use acquisition strategies as a means to achieving strategic competitiveness?
|