Create a management decision problem

Assignment Help Business Management

Reference no: EM131180176

ASSIGNMENT
Create a management decision problem, marketing research problem for an organisation of your choice and conduct a marketing research to help the organisation make a sound decision.

1. Management Decision Problem

Eg.
• Should a new product be introduced?
• Should the advertising campaign be changed?
• Should the price of the brand be increased?

2. Marketing Research Problem
Eg.
• To determine consumer preferences and purchase intentions for the proposed new product.
• To determine the effectiveness of the current advertising campaign.
• To determine the price elasticity of demand and the impact on sales and profits of various levels of price changes.

3. Research Questions

4.Hypotheses

5. Population and sample

6.Research Design
a. Questionnaire design
b. Sampling techniques
c. Data collection methods
d. Ethics consideration

7. Data Analysis

8. Discussion/Conclusion

9. Presentation research report, grammar, spelling

Reference no: EM131180176

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