Create a list of product-level performance characteristics

Assignment Help Marketing Research
Reference no: EM131582660

Chapter 6 Assignment

1. Create a list of product-level performance characteristics and the metrics used to measure achievement. The list must be sufficient to measure product performance for each of the needs categories you developed.

Create between seven and ten metrics; there must be at least one metric that correlates primarily with each of the needs categories. Some metrics will correlate with more than one needs category. Use the table below to list these metrics. Name each one and determine what would be measured.

a. You are not required to list every possible specification. However your specifications must be comprehensive in the sense that, when considered as a group, they represent all major aspects of the product's performance and quality. Each customer need must be regulated by one or more specifications.

b. Do not specify the product features to be included, specify methods for solving problems, specify materials to be used, or specify cost. These are not product-level performance specifications, and stating them would unnecessarily constrain your concept development activities.

Using the Truncated House of Quality (MS Excel file available in Canvas) as a template, create a correlation matrix that identifies the correlations between the needs categories and the product specifications and ranks the strength of each relationship. Use the needs categories you developed for the Chapter 5 assignment as customer needs inputs in the House of Quality's rows.

Determine importance weights for each customer need, based on the opportunity scores that you determined in the Chapter 5 assignment. Within the matrix cells, rate weak correlations using a score = 1 (triangle symbol), rate moderate correlations using a score = 3 (open circle symbol), and rate strong correlations using a score = 9 (filled circle symbol).

When there is no correlation, do not record a score in that cell. Use only as many rows and columns as needed for your input data. After recording all of your input data and ranking the appropriate correlations, calculate the column total for the importance of each metric. Calculate the relative weight for each column. For each product specification column in the matrix, use your opinion to rate the difficulty level for achieving the specification at its desired level. Enter this data in the Difficulty row located near the bottom of the matrix.

3. Analyze the interrelationships between the various product-level specifications. Use the roof of the same Extended House of Quality file as a template to show your results. If achieving one metric corresponds positively or negatively with achieving one of the other metrics then record the results of your analysis in the appropriate cell. Use only as many rows and columns as needed. Use the following rating system for your scores:
a. Strong positive correlation = ++
b. Weak positive correlation = +
c. No correlation = Blank cell
d. Weak negative correlation = -
e. Strong negative correlation = - -

Chapter 7 Assignment

Using your original product concepts, create three functional design concepts. The designs must be conceived so as to address your list of customer needs, and to perform the following three functions: Clasp/unclasp, and adjust for wrist sizes. Follow the steps outlined below:

1. Devisetwo orthree alternative sub-concepts for accomplishing each function. List and describe each sub-concept below, along with a sketch for each sub-concept. Describe and sketch only the portion of the system that would accomplish the related function. You will sketch a complete, integrated concept later.

Draw your sketches on a separate sheet and then scan them, take a CLEAR picture, or draw them digitally. Label each sketch (e.g., Clasp/Unclasp: Sub-Concept 1). Paste the image into your assignment document. Use the table provided below as a template for recording the information. Use only the table cells that you need.

a. Use TRIZ to establish at least one idea for one of your concepts. Refer to the technical contradictions in your House of Quality's roof (cells with - or - - ratings), state one or more of the contradictions in terms of TRIZ contradictions, look up the suggested solution concepts , select one or more concepts that are applicable to this situation, and then devise a particular solution that applies the concept(s) to this wristband problem.

Describe the contradiction(s) you focused on, the problem pair(s) you used, the concept(s) you selected, and state how you applied the concept(s) top your particular design solution.

2. Createthree concept combination tables (one for each of your functional design concepts), using the table you developed in the step above as a template. Identify three combinations of sub-conceptsthat would create a feasible product concept. Mark the path through the table, as is done in the examplesin your textbook (e.g., Exhibit 7-10, page 135).

3. Describe each of the combined product concepts in the space below. Draw a sketch each of each integrated product concept on a separate sheet of paper.Scan your drawings,take CLEAR pictures of them, or draw them digitally. Remember to label each drawing (e.g., Product Concept 1). Paste the images into your assignment document.

Chapter 8 Assignment

Screen your functional design concepts, revise the concepts as necessary, and then use a decision matrix to select the winning design concept. Follow the steps listed below:

1. Create a concept screening matrix similar to the one in Exhibit 8-5 of your text, and use it to screen your three functional design concepts. Use the +, 0, - scoring system shown in your text. You may use the template provided below.

2. Based on the results of your screening matrix analysis, describe your thoughts used in conducting the analysis. If there was a clear winner, describe why it was the best concept. If there was not a clear winner, then discuss the relative strengths and weaknesses of each concept. Discuss the weak points of your winning concept and the strong points of your losing concepts.

Determine whether or not it is advisable to combine concepts into a hybrid concept, or whether or not is it worth investigating the creation of an improved concept (for example refer to the G+ concept on p. 155 of your text). Describe your reasoning. If you determined that a hybrid or an improved concept is needed, then create and name these additional concepts. Provide sketches.

3. Create a concept scoring matrix and score each of your design concepts. Using the opportunity scores for each needs category, created weighted scores as the criteria for the matrix. Use the template provided below, and use only the cells required for your analysis.

If you need to add columns for additional concepts, then you may insert more columns into the template. Based on the results of this matrix, determine which concept you would select for development, and describe, in detail, why it is the best concept.

Attachment:- Assignment.rar

Reference no: EM131582660

Questions Cloud

Discuss the concave function : Theorem: Let f:R'; ? X ? R be a concave function and g: R ? R an increasing and concave function defined on an interval I.
Define increasing subsequence or a decreasing subsequence : Theorem: Every sequence of real numbers contains either an increasing subsequence or a decreasing subsequence, and possibly both.
Explain the adolescent experiences the puberty dynamics : During the adolescent stage the physical, cognitive, and social changes can be intense as the adolescent experiences the puberty dynamics
Discuss quasiconcave function : Let f be a quasiconcave function defined on a convex set X ? R , and let g: R ? R be a weakly increasing function defined on an interval I that contains f (X).
Create a list of product-level performance characteristics : Create between seven and ten metrics; there must be at least one metric that correlates primarily with each of the needs categories.
What is my role as an early childhood educator : What is a good "view" on teaching young children with a developmental perspective
Describe the most cost-effective computer for your business : Describe the most cost-effective computer for your business. Explain scientific method and describe overall manner in which you would apply it in your field.
What are the most effective ways to involve parents : What are the most effective ways to continuously enhance my knowledge as a teacher on early childhood education
Condition for a point in a convex set : For any line L in aff X, with xi ? L, there exist points x'; and x" in L n aff X such that xt ? (x' x").

Reviews

Write a Review

Marketing Research Questions & Answers

  Make critical marketing decisions without marketing research

In the business world of the 21st century, will it be possible to make critical marketing decisions without marketing research? Why or why not?

  Importance of conducting effective research leading

Analyze the theoretical aspects of research methods to include the following-importance of conducting effective research leading to good decision making.

  Describe the differences in product offerings in 2 countries

One of the major fast-food companies is a global force. A hamburger and fries may be the United States' meal of choice, but in Japan, you might see customers ordering a shrimp burger or in India, a spiced-potato croquet sandwich. The global palate..

  Create a research question from military leader''s situation

This assignment is the first step to completing M2A1 in which you will assess the critical thinking skills of a military leader during a time of conflict.

  A generalization and a stereotype

What is the difference in your mind, and in your common usage, between a perception, a generalization and a stereotype?

  Explain the role of leadership in corporate culture

How would you explain the role of leadership in corporate culture, and how would you describe leadership styles and how they affect ethical decision-making?

  Discuss about implementing a marketing database

Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information.

  Would workers in australia accept the taylorism

Would workers in Australia, America or Europe accept the Taylorism in this form today?-  Consider the design of scripts for use in Call Centres, can you see Taylorism in that? Explain.

  Describe your target markets demographics

Describe your target market's demographics to include gender, age, income, occupation, education, household size, and relationship to the product or service. Then complete a SWOT

  Corporation a sells several different types of consumer

Corporation A sells several different types of consumer products and the company attempts to introduce new products periodically. The CEO is a staunch believer of the traditional product life cycle (PLC). However, the current marketing manager believ..

  Create different types of media methods for the products

Create at least two different types of media methods for the products. One media method must be a print method and one must be non-print.

  What is the difference between fad and fashion and style

What is integrated marketing and how does it fit in a marketing plan?What is the difference between fad, fashion, and style?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd