Create a integrated marketing plan for lululemon product

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Assignment:

Product background: MIRROR, lululemon's first cutting-edge at-home fitness platform, officially launched in November 2020. The product is essentially a smart mirror with a built-in screen, speakers, and a webcam integrated into the design that is linked to the application to stream fitness classes. The app allows users to choose from a variety of interactive workouts led by lululemon ambassadors and well-known fitness instructors.

Create integrated marketing plan for Lululemon product, including main goal, target group, channel mix, resources and key performance indicators to introduce lululemon's new and highly innovative product to the market. The strategy should aim to raise brand awareness and stimulate sales while also bringing the brand's message about the importance of diversity and inclusion to a broader audience. By applying a holistic, comprehensive narrative, integrated marketing plans strategically ensure that target groups receive a consistent message across all channels.

  • What is the plan's main objective?
  • Who is the target audience?
  • What is the plan's primary message?
  • What channels will you use?
  • What assets will you require?
  • Who will be engaged in the project?
  • What is the project timeline?
  • How will you measure the results?

Reference no: EM133271758

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