Create a hypothetical marketing campaign

Assignment Help Marketing Management

Reference no: EM13734117

Part I: Customer Relationship Management

Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you've learned about the CRM approach. Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors. You must use the text and at least one additional scholarly source.

Part II: Demographics and Trends

Appraise the three trends described by American Demographics as "America the Crowded." "The Mighty Mature Market," and "The Consumer Kaleidoscope." Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes. You must use the text and at least one additional scholarly source.

Reference no: EM13734117

Questions Cloud

Explain the role of organizational culture in organization : Explain the role of organizational culture in organizational success, including how it can impact the company's ability to attract and retain the right candidates.

How wiesel change throughout the book : 3-5 page paper. Book: Night by Elie Weisel Topic: Discuss Elie Wiesel's ideas about humanity and God, and how they change throughout the book.

How would you show your client benefits of marketing plan : Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. How would you show your client the benefits of a marketing plan

Economic advisement paper : Aggregate Demand and Supply Models - Economic Advisement Paper

Create a hypothetical marketing campaign : Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you've learned about the CRM approach

Describe the responsibilities of the project manager : What are the tools and techniques for schedule development, and what are the strengths and weaknesses of each one. Describe the responsibilities of the project manager in the ongoing maintenance of the project schedule.

What are factors that would influence the federal reserve : What are the factors that would influence the Federal Reserve in adjusting the discount rate - How does the discount rate affect the decisions of banks in setting their specific interest rates?

What gender people living in ottoman empire consider eunuchs : What gender did people living in the Ottoman Empire consider eunuchs? Find at least 4 scholarly sources about eunuchs in the Ottoman Empire and read, looking for an answer to the above question.

Demonstrate logical and appropriate transitions : Write your original response in Standard English, paying special attention to grammar, style, and mechanics. Respond to the questions in a thorough manner, providing specific examples of both the expected benefits and the risks/issues.

User Account

All Pages