Reference no: EM13818454
ASSIGNMENT - CINNAMON TOAST CRUNCH MEDIA PLAN
In it, you have the basic brand information and business objectives for Cinnamon Toast Crunch. The overall deliverable is to provide a media plan to meet their business objectives.
What you need to do is the following:
1) Review and update the numbers from Spring product 2014. Look in the Household food section of Mriplius.com
2) Write your own objectives and strategies - they can be basic, but they should follow the format that we discussed in class. You need to include an overall business objective, a commination objective, and strategies for target, geography and seasonality/scheduling.
3) Create an I statement and a connection idea
4) Create a persona
5) You need to turn this in prior to class on Saturday morning.
In your groups, you need to refine the objectives and strategies - and develop the following:
1) Create a full media plan - what are the media - and why - you would use them.
2) Create objectives and strategies/I statement/connection idea/persona
3) Create a flow chart to reflect the media and the scheduling
4) Create a branded content item; this can be anything you want - but reflect what the brand is all about and the overall strategies that you have developed.
|
Why is there a social cost to monopoly power
: Why is there a social cost to monopoly power? If the gains to producers from monopoly power could be redistributed to consumers, would the social cost of monopoly power be eliminated?
|
|
Complete a perceptual map
: Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map
|
|
Supply-and-demand diagrams equilibrium price and quantity
: American rice producers have extremely high production costs, due to some structural problems. Therefore, if not supported by the government, they will not be able to compete with foreign producers. Analyze two supportive policies intended to maintai..
|
|
What was the search strategy you used in each database
: What was the search strategy you used (i.e., the search words you used) in each database to find the articles; and Was each article that you cited an example of Primary or Secondary research?
|
|
Create a flow chart to reflect the media and the scheduling
: Create objectives and strategies/I statement/connection idea/persona, Create a flow chart to reflect the media and the scheduling, Create a branded content item; this can be anything you want - but reflect what the brand is all about and the overall..
|
|
Aviation security and al qaeda in yemen
: Aviation Security and al Qaeda in Yemen
|
|
Energy and the climate change debate
: Learned about geological processes in regards to energy and the climate change debate. We had an interesting discussion about finding the right balance between protecting the environment and fueling - literally - our economy. It can be very tempting..
|
|
Analysis or synthesis of central concepts of assigned topic
: Response does not incorporate analysis or synthesis of central concepts of the assigned topic. Response reflects lack of understanding of the specific topic within the discipline. Response provides inaccurate supporting details and irrelevant example..
|
|
Describe mattel''s global marketing strategy for barbie
: Describe Mattel's global marketing strategy for Barbie and assess its success. Does management demonstrate that it understands and embraces the need to -think global and act local
|