Create a fit that leads to entrenching differentiation

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Reference no: EM133253766

Assignment:

The startup household cleaner company produces safe, environmentally sustainable, certified cleaning tablets that are highly efficacious by easily making the own cleaner using plain tap water with those tablets and the same bottle over and over again. With refills, and your own tap water, it costs up to 75% less than traditional cleaners and also outperforms the leading brands. The company has already built a new production facility with high-speed blending, tableting, and packaging equipment, and they have a production capability of up to approx. seventy-nine thousand tablets per hour. They also had a new website, new marketing collateral with a strong crew, and already extended the brand by introducing new foaming hand soap product. Their year over year sale increases to 475%. The company is planning the following tactics for coming year:

• Upcoming appearance on America's Big Deal to negotiate a national retail contract

• Maximizing their retail distribution with active conversations with over 100 retailers

• Scheduling to launch new products very soon

• International Distribution in place, adding new countries every quarter

• Team expansion to meet the needs of their journey to $50M in sales by 2025

Questions : Does this company incorporate activities in a way that creates a "fit" that leads to entrenching differentiation, competitive advantage, and sustainability? Why or why not? Is this activity "fit" hard to imitate?

Reference no: EM133253766

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