Create a feasibility study for harley-davidson

Assignment Help Business Management

Reference no: EM131813245

Assignment: Business Unit Analysis

Directions: Create a Feasibility Study for Harley-Davidson using the following outline:

Part I: Differentiation Strategies

The analysis of current strategy and competitor analysis you conducted last module impressed the senior vice president. She now needs you to delve into the brands and analyze them by conducting a business unit analysis and presenting your findings in a three-part PowerPoint presentation.

Research the Harley-Davidson (H-D) Web site for each brand, and review the annual report for relevant details of the size, scope, target market, services and amenities, and other salient points of differentiation. Include these details in Part I of your PowerPoint presentation.

From the research and analysis of the business units, identify:

A description of each brand that provides a clear picture of the brand and its place in the overall portfolio of Harley-Davidson.
The target market of each brand.
How the brands are alike and how they differ.
A preliminary analysis of any gaps that exist in the portfolio that might lead to opportunities to add to the brands.
Your analysis of possible merger/acquisition/joint venture possibilities and what would be achieved or accomplished through the merger/acquisition/joint venture.

Part II: SWOT Analysis

Perform a SWOT analysis for Harley-Davidson and include this information in Part II of your PowerPoint presentation.

Based on the internal analyses of the SWOT analysis, assess the functional areas, resources, capabilities, and strengths H-D possesses. Please be sure to cover the following functional areas in your assessment:

Marketing: New product development, integrated marketing planning, marketing communications, and building customer loyalty.
Operations: Quality, service, and consistent execution.
Human Resources: Hiring, training, developing talent, and performance planning. Avoided lawsuits and bad PR due to its hiring practices. Is ethical in its HR practices.
Executive Leadership: Industry knowledge and experience, vision about where the industry is heading, and strategy execution.
Supply Chain Optimization: Strategic sourcing of input, vendor management, integrated IS, and joint forecasting with suppliers.
Corporate Responsibility and Ethics: Concern for corporate citizenship and the environment. Present any potential ethical concerns as well.
Safety and Quality: How the motorcycle industry is dealing with safety and quality issues.

Part III: Growth and Profitability Strategies

In addition, the executive board is interested in your ideas about bold strategies for the future. The strategies you recommend will have to contribute to growth and profitability, as outlined in the Annual Report.

You will want to pay special attention to exploring vertical integration, strategic alliances, and the internal growth of new brands entering new geographic markets, and/or additional acquisitions.

Consider the following:

Is Harley-Davidson, Inc., (H-D) competing in the right businesses, given the opportunities and threats present in the external environment? If not, how can H-D realign its diversification strategy to achieve a competitive advantage?

This may include additional diversification to take advantage of opportunities such as further vertical integration.

Is the corporation managing its portfolio in a way that creates synergy among its businesses? If so, what additional businesses should it consider adding to its portfolio?

After you have reviewed the growth and profitability strategies, create a list of possible strategies to present a full range of ideas.

Part III of your presentation should include your complete list-all potential ideas-for the senior vice president. This is your chance to be creative.

Next, rank your ideas from best to worst. To do this, keep in mind several things such as fit with current strategy, resources and capabilities, and difficulty of execution.

For each of your top five ideas, add the following:

Briefly describe the strategy.
Why you picked it as one of the top five.

Think about such things as:

Does the strategy build on current competencies and foster horizontal relationships among brands? In other words, what can be leveraged or shared? What are the pros and cons of this strategy?

Your PowerPoint Feasibility Study presentation will also include slides pertaining to the following assessments:

Part I: Identification of size, scope, target market, services, amenities, and points of differentiation.

Part II: SWOT analysis that includes marketing, operations, human resources, executive leadership, supply chain optimization, corporate responsibility, ethics, safety, and quality.

Part III: Growth and profitability strategies, including your top five strategic ideas and support.

Submit the PowerPoint Feasibility Study presentation to the senior vice president so that she can review the alternatives and provide you with feedback about your ideas.

Reference no: EM131813245

Questions Cloud

Find the maximum and minimum lengths of such strips : The lengths X of hardwood flooring strips are normally distributed with mean 28.9 inches and standard deviation 6.12 inches.

Create a quality early care and education program : As an early childhood educator, it is crucial to identify resources around the community to create a quality early care and education program.

Discuss the colombian economy today is sufficiently robust : Do you feel that the Colombian economy today is sufficiently robust to support the growth of the sports drink industry

Find the interval of scores that will be assigned a C : All students in a large enrollment multiple section course take common inclass exams and a common final, and submit common homework assignments.

Create a feasibility study for harley-davidson : Create a Feasibility Study for Harley-Davidson using the following outline: Differentiation Strategies, SWOT Analysis and Growth and Profitability Strategies

Explain how the literature you reviewed leads you : In one- to two-paragraphs, explain how the literature you reviewed leads you to believe what you are doing is an appropriate intervention.

Points-of-difference and points-of-parity : Points-of-difference and points-of-parity are key concepts of brand development and are driven by two differing strategies—inclusion and differentiation.

Find the interval of normal glucose levels : Researchers wish to investigate the overall health of individuals with abnormally high or low levels of glucose in the blood stream.

What is a128-bit encryption : What is a128-bit encryption? In terms of software available to the general public, is a128-bit encryption the strongest?

Reviews

len1813245

1/14/2018 11:55:21 PM

Topic: BUS499 R01 Business Policy & Strategic Solutions. Detailed Question: I have attached the Module 1 and Module 2 assignments for the first two weeks for your reference as well. I will need assignment for Module 3. Assignment 2 Lasa 1. Submit your presentation to the Submissions Area by the due date assigned.

1/14/2018 11:55:14 PM

Assignment Components. Describe Harley-Davidson’s brand, including its target market, how the brands differ, business units, and its place in the overall portfolio of H-D. Identify opportunities to add to the brands based on current gaps in the portfolio. Assuming H-D participates in a merger, select a strategy and discuss the benefits of the strategy for H-D. Provide a SWOT analysis on H-D’s functional areas: Marketing, Operations, HR, and Executive Leadership. Provide a SWOT analysis on H-D’s functional areas: Supply Chain Optimization, Corporate Responsibility & Ethics, and Safety & Quality. Recommend growth and profitability strategies for H-D. Rank and describe your top five options for the Sr. VP. Include a justification.

Write a Review

Required(*) Message

User Account

All Pages