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Assignment:
DIGITAL MARKETING PRESENTATION
Your group will be acting as a marketing department for a hotel/hospitality company (located in Canada). In today's world, companies that want to grow larger in terms of sales/revenue/profit need to expand their presence locally and internationally (grow followers so that your promotions will reach to larger audience).
Your task is to create a digital marketing plan (approx. 15-18 slides) for your hotel/hospitality company on social media platforms such as Facebook, Instagram, and Linkedln. Identifying the various digital marketing strategies that you will recommend for your hotel/ hospitality company to be competitive in Canadian Market.
Your digital marketing plan should include (Power Point Format)
- Social Media Plan
- Digital Marketing Implementation
- Content Posting/Editing (Give example of 1 post for each of your social media platforms Facebook, Linkedln. and lnstagram)
- Proper referencing of the sources
using your textbook the argosy university online library resources and the internet to research market coverage and
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