Create a Digital Asset, Create a Digital Asset (such as an

Create a Digital Asset

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Reference no: EM132413716 , Length: word count:2500

Assignment -

Write based on business idea.

Business idea is organic beauty. Specially: organic makeup small target customer: age 20-50 white-collar women.

Assignment Description - "Content leads to Trust leads to Contact leads to Collaboration leads to Opportunity."

Create a Digital Asset (such as an Industry Guide or a Position Paper or a Guided Conversation) that positions you as an expert in your industry niche. It could be a PDF of up to 2500 words or 20 pages or 20 minutes of video or 40 minutes of podcast.

The digital asset will contain information and insight of real value to a specific set of your target customers so that they will share it with their networks. The aim is to earn trust. What will earn you respect in your niche? Think small: target a group who ALL will want what you are offering. And will (hopefully) share it with their contacts.

What do your small, specific group of target customers want to know?

How will your Digital Asset help this small, specific group of target customers?

How can your Digital Asset add value to this small, specific group of target customers?

You might: create original content (photographs, videos, audio); collate information from disparate sources; combine information from different disciplines; and/or re-formulate information into memorable forms or phrases.

Create something: "really valuable and... niched enough for people to be interested in; ... so valuable, ... so insightful, ... so targeted, ... so good that people will ... want to contact you to ask you more questions."

Attachment:- Assignment Files.rar

Reference no: EM132413716

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