Reference no: EM132682667 , Length: 3000 Words

MNG00314 Entrepreneurship and Innovation - Southern Cross University

Business Plan Report

Note that this is a guide only. Students may create a different structure or add particular subheadings which they think are more appropriate for their entrepreneurial venture. Details of each individual section can be found in the text book. The marking criteria will also identify specific content that should be featured.
• Cover page
• Table of contents
1. Executive Summary
2. Introduction (what is the purpose of your report?)
3. Description of the Entrepreneurial Venture (in most cases this is based on the early sections of your PP presentation).
4. Management (style and structure)
5. Marketing (to be covered only very briefly. This is not a marketing unit).
6. Competitor analysis (most importantly, address how your venture will be positioned in relation to direct and indirect competitors).
7. Financial Analysis
8. Key risks and challenges
9. Bibliography
10. Appendix
The Unit Information Guide indicates that the report should be no more than 2,500 words. Given the range of topics to be covered, this is going to be extremely difficult to achieve but like Assignment 1, you need to get your information across quickly and succinctly. Do not include the executive summary, bibliography and appendix in the word count.

Description:
The new venture needs to be in Australia

On the new venture concept developed. you are required to prepare a full business plan that could be submitted to a venture capital firm. It is assumed that you have successfully negotiated the first hurdle presented by Assignment 1 and have now been given the opportunity to present this plan.

The aim is to secure seed funding from the venture capital firm that will support the establishment and early stage growth of the venture. A maximum level of seed funding will be determined at the commencement of the session. Given that you are seeking to secure a substantial investment, your business plan must be a sales document as well as a detailed explanation of the market opportunity and financial outcomes. The submission must be under 2500 words (excluding appendices) and must incorporate a high impact Executive Summary.

You must demonstrate why it is likely to be worthwhile to invest in your new venture.

You are covering of some planning elements in other sections of your planning, like the section on marketing, and the competitor analysis. A typical strategic planning approach involves the following steps:

Create a clear vision and mission statement
Gather and Analyze Information
Formulate a Strategy
Implement Your Strategy
Evaluate and Control

As mentioned, you are covering off a lot of this step by step approach in other areas of the plan ie. competitor analysis fits into Step 2 (Gather and Analyze Information), marketing strategies fits into Steps 3 and 4. But probably the most important thing missing up until this point, and not covered in Assignment 1, is the development of a vision and mission statement for your new venture.