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Create a diagram of the customer value matrix

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Reference no: EM132812755

1 List and define the 4 steps in the IDIC model. Discuss how this model is used in an effective CRM strategy.

2 Discuss how companies can augment their product/service offerings to customize them for individual customers.

3 Create a diagram of the "Customer Value Matrix" and then discuss how it can be used to strategically prioritize what customers a firm should target.

4 Create a diagram to illustrate a "touchpoint mapping" example. Describe how this can be used in the CRM process.

Reference no: EM132812755

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