Reference no: EM13852234

Create a corporate sponsorship program for the Nazareth Athletic Department.  The program should include your goals, all available inventory, all different levels or types of sponsorship and who you are targeting at each level and why. A sales sheet for each level and any costs associated with each sponsorship.

This paper should show how you reach your goal in regards to sales.  When discussing who you are targeting, please include explanations of why you are targeting each one.

Extra info already decided:

GOALS/NEEDS FOR Department

• Upgrades

  • any additions to weight rooms/ fitness centers

  • training room improvements

  • increase team budgets (afford better equipment)

  • invest in a bus (short travel)

• Money

  • $10,000??

  • buses

  • uniforms

  • equipment

  • upkeep

• Trade

  • banquets (Spa at the Del Monte)

  • traveling meals or athlete meal-trades or discounts (Wegmans, Panera, Subway)

Inventory

• Ads

  • online streaming

  • athlete of the week

  • both athletics and team websites

  • Alumni booklets sent out

• Signage

  • scoreboards

  • fences

  • banners

• Coupons

• Logo on turf field

• Givaway items

  • car stickers

  • key chains

  • pamphlets

• TV commercials

• Facility Naming

• Email promotions

• Halftime shows

  • Shoot for your tuition (Alumni funded)

Targets:

• Golden Flyer:  Wegmans, Subway, Coca Cola (big brands, etc.)

• Silver Flyer: Local restaurants, alumni owned businesses

• Bronze Flyer: Alumni, small local businesses, etc.

• Advertisement can increase business

• Labor Force

• Hard-working student athletes with values that are aligned