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Create a complete marketing plan

Assignment Help Marketing Research
Reference no: EM131453305 , Length: 6

Section  - Product & Price (Module 3 LASA 1)

The Product

Product Levels: Core, Actual, & Augmented (Packaging)

Product Life Cycle

BCG Model

Services Marketing

Price Analysis and Determination

Alignment with Company Objectives and Strategies

Pricing Strategies as related to Supply & Demand

Competitive Pricing on Similar Products

You will create a complete Marketing Plan by the end of the course. You will write the third section of the Marketing Plan for this assignment. Use the Marketing Plan guide to identify the sections of the Marketing Plan and the marketing elements contained therein.

This assignment will focus on Section 3 - The Product & Pricing (Module 3).

Relate all responses using the WBC scenario and the product you have selected to market in Module 1.

Create a 4- to 6-page Word document for your Marketing Plan Section. Apply a standard business writing style using the Market Planning Guide sections as your (headers/ sub heads/ bullets) to your work. Be sure to cite your work in the APA format.

Reference no: EM131453305

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