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Create a competitor analysis grid

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Reference no: EM132365092

Every business has to face competition unless it is running under a monopoly market structure. A competitor analysis is an essential part of a business plan. The competitor analysis allows a company to become competitive in the market.

For assessment 2 you are required to choose a company/business and prepare a competitor analysis based on the following:

1. Identify the competitors of the company,

2. How you can find those competitors,

3. List and rank at least five competitors: direct and indirect competitors,

4. Create a competitor analysis grid that includes company information, product/service information, customer information, and sources of competitive advantage and data.

5. Assess competitor current and future objectives, strategies including target market, marketing mix and competitor' marketing organizations.

6. Your essay must include at least 5-7 current peer reviewed (scholarly) journal articles in addition to any textbook, magazine, website and other references.

The Essay is in TWO PARTS:

PART A - Project plan, structure and chosen references in a summary of no more than 250 words

PART B - Detailed reports is up to 2000 words

Presentation

Assignments must be typed. It is perfectly fine to manually draw in the diagrams, by leaving spaces in your typing or by adding them as Appendixes. Diagrams can be time consuming and difficult to draw on the computer. Scan your final manual version and upload to the Assignment site. Make sure you keep a copy. In general, you should not copy and paste diagrams from the internet. If you do, you must acknowledge your sources.

Attachment:- Assessment.rar

Verified Expert

The work provided a brief analysis of the concept of competitor analysis. The chosen Company was Woolworths Group that executed it and a specific way by devising the different steps and actions.The competitor Companies of Woolworths was mentioned and the matrix of competitor analysis was framed to identify the marketing strategies and the corporate activities devised by the Company.Porter's five forces analysis helped the Company to develop its market-related strategies that re beneficial to be followed within the organization.The rules and policies were followed to help the organisation frame their activities

Reference no: EM132365092

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Reviews

len2365092

9/3/2019 1:44:02 AM

1. Learning and absorbing the ideas you take from your reading and research, and then using your words to explain them. Ensure you reference as required. Simply changing the words of the original around is not appropriate. 2. Directly quoted or copied work should ALWAYS have the source acknowledged. 3. You may discuss some of the concepts of the assessment with your classmates. For individual assessments, DON’T tell each other what you are writing, or go into specific details; NEVER share written or electronic copies and ALWAYS write your assessment piece on your own.

len2365092

9/3/2019 1:43:50 AM

Both Part A and Part B of Assessment 2 should be included in one single Word or PDF file. You are required to keep a copy of your final version submitted. Date of Return: Marks will be available on your Moodle Grades site by one fortnight from the from the due date.

len2365092

9/3/2019 1:43:42 AM

Assignments must be typed. It is perfectly fine to manually draw in the diagrams, by leaving spaces in your typing or by adding them as Appendixes. Diagrams can be time consuming and difficult to draw on the computer. Scan your final manual version and upload to the Assignment site. Make sure you keep a copy. In general, you should not copy and paste diagrams from the internet. If you do, you must acknowledge your sources.

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