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Question: Choose a product/service (not the same one you are using for the final project (marketing plan).
Answer the following questions: Considering direct, online, social media and mobile marketing options, which 2 options do you feel would be the best to use in relation to the product/service you have chosen? Why? Describe the options you justified above and outline specific methods you would adopt in using those 2 options.
Discuss specific uses, platforms, and messages you would ensure are marketed through these options. What one strategy could be adopted to create a competitive advantage for that product/service?
Provide an analysis of this decision.
Textbook source : Kotler, P., & Armstrong, G. (2018). Principles of Marketing. Harlow: Pearson Education Limited.
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