Reference no: EM133536148

Question: Assess whether the information is correct or not, and/or complete, and provide correct information to enhance the discussion.

Nike Inc. utilizes information systems and data to improve their workflow. Workflow can be defined as the roles, tasks or responsibilities that each worker has to ensure that the organization is operating efficiently (University of Maryland Global Campus, "Analyzing Process". n.d., n.pg). In 2018, Nike purchased Zodiac, which is a data analytical company, which will help them increase productivity, develop their processes and improve communication with their customers. Therefore, Zodiac allows Nike to increase their customer's satisfaction or retention by marketing specific products to them based on their preferences and the company can following customer's purchase history, then persuade them to continue the purchase cycle that they have (Barseghian, 2019, "How Nike Is Using Analytics," n.pg). Thus, the data is beneficial for Nike's workflow because it allows for the middle, operational, and senior managers to analyze their data from their products to understand their customer's perspective when utilizing Nike's products or services, which will provide them enough support to improve their experience each time their customer visits their website.

Moreover, in 2019, Nike purchased Celect, which is a cloud-based analytical program that allows Nike's shoemaker to be able to predict the trends and designs for the apparel or shoes, when customers will want those products and what location they will buy them (Thomas, 2019, "Nike acquires A.I. platform Celect," para. 3). Additionally, Celect can improve inventory management, which will help the operational managers control the processes, such as invoices, and control how much product is received or leaving the warehouses. Likewise, these two analytics companies will allow Nike to improve their workflow because the senior leadership will have access to the analytics, which will help them make more informed decisions regarding their sells, opportunities, strengths, or external weakness, that they have to adjust for their plans in the future (Marr, 2022, "How Nike Is Using Data," n.pg). The information systems and data that Nike, Inc. uses to advance their analytics and strategic goals can help them create a competitive advantage against their rivals, by differentiating themselves because they are focusing on creating products based on their customer's preferences. Nike Inc. utilizes information systems and data to improve their workflow. Workflow can be defined as the roles, tasks or responsibilities that each worker has to ensure that the organization is operating efficiently (University of Maryland Global Campus, "Analyzing Process". n.d., n.pg).

In 2018, Nike purchased Zodiac, which is a data analytical company, which will help them increase productivity, develop their processes and improve communication with their customers. Therefore, Zodiac allows Nike to increase their customer's satisfaction or retention by marketing specific products to them based on their preferences and the company can following customer's purchase history, then persuade them to continue the purchase cycle that they have (Barseghian, 2019, "How Nike Is Using Analytics," n.pg). Thus, the data is beneficial for Nike's workflow because it allows for the middle, operational, and senior managers to analyze their data from their products to understand their customer's perspective when utilizing Nike's products or services, which will provide them enough support to improve their experience each time their customer visits their website.

Moreover, in 2019, Nike purchased Celect, which is a cloud-based analytical program that allows Nike's shoemaker to be able to predict the trends and designs for the apparel or shoes, when customers will want those products and what location they will buy them (Thomas, 2019, "Nike acquires A.I. platform Celect," para. 3). Additionally, Celect can improve inventory management, which will help the operational managers control the processes, such as invoices, and control how much product is received or leaving the warehouses. Likewise, these two analytics companies will allow Nike to improve their workflow because the senior leadership will have access to the analytics, which will help them make more informed decisions regarding their sells, opportunities, strengths, or external weakness, that they have to adjust for their plans in the future (Marr, 2022, "How Nike Is Using Data," n.pg). The information systems and data that Nike, Inc. uses to advance their analytics and strategic goals can help them create a competitive advantage against their rivals, by differentiating themselves because they are focusing on creating products based on their customer's preferences.