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Create a company-wide planning culture

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Reference no: EM133091541

Discussion

If you were the chief executive officer (CEO) of your company, how would you feel about incorporating the PEST (political, economic, social, and technological) analysis tool as a means to create a company-wide planning culture? Do you believe it would be helpful for the company's sustained competitiveness? Why, or why not?

Reference no: EM133091541

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