Reference no: EM132309853 , Length: word count : 1600
Instructions:
You need your assistance to create a company report for "MOTHERCARE PLC" company.This is not just general report,the info must be obtain through Mintel,FAME,Nexis,Euromonitor,Business Source Premier.
Please let me know if your team do have access to these source and of course an expert on how to use the source to obtain the info.
below is the assignment description:
Chosen Company : Mothercare plc
An intelligence/business report. Your standpoint is that you are a researcher hired by an organization to provide a detailed analysis of Mothercare plc company and its competitive position in the industry it operates in or, in the case of a diverse company, one of its key markets.The final report should include a synthesis and integration of your research, and also conclusions and recommendations.
You will select the appropriate analytical technique(s) to examine and analyze the company's situation. Resources from online databases, the web, expert opinions, and any other appropriate print or online resources may be used. You will have to review and evaluate the materials you find, extract what you think are important trends, and analyse and synthesize information to construct a final report. Students will need to familiarize themselves with their chosen company as soon as possible.
Your report must contain the following sections
Executive Summary outlining the main points that you have included in your report. (*This is not included in the word count)
Introduction to the company including an overview of the key products or services. (This section should be no more than 200 words)
Key financial information including for example:
A visual representation (i.e. graphs) showing the last five years of the company's financial performance drawing data from FAME / the annual report;
Your analysis of the financial health of the company drawing on the published financial results, financial news sources, and key commentators;
Use of key financial ratios to compare the company with its competitors (if possible)
Industry and competitor analysis including for example:
Overview of the industry sector in which your company is active, including key competitors (If your company has diverse interests, select one aspect to focus on, preferably the one in which it is most active).
Analysis of the industry as a whole and your company's position in it.
What Social, Economic, Political and Economic, Legal and Environmental factors affect this industry?
How does your company's social media presence compare with its competitors?
Key issues affecting the company at the present time including for example:
An analysis and synthesis of the current news stories about the company - what issues are they currently facing?
Have there been any official investigations into this company e.g. from the Competition Commission?
What are the Strengths, Weaknesses, Opportunities and Threats?
Market analysis including for example:
What is the target market for this organisation's products/services e.g. who buys these products or uses the company's services?
What do we know about them? What are their characteristics?
What insights about these consumers is relevant to the profitability of the company?
What social trends affect this market?
Conclusion summarising the main points of analysis.
Recommendations for a potential investor: Is this a good company to invest in based on the company's strength of position within its industry or key market?
In your report you MUST identify the source of all your information. Any bibliographic material should be in APA style.
Word Count-1600+ words