Reference no: EM133239610 , Length: word count:2000

Introduction to Marketing

Learning outcome 1: Utilise a range of tools and techniques to analyse and evaluate markets, market opportunities and market segments.

Learning outcome 2: Use market and financial data to set and monitor marketing objectives and prices.

Learning outcome 3: Develop tactical level marketing plans which define marketing mixes appropriate to the marketplace, target group and market conditions.

Learning outcome 4: Demonstrate understanding of the need for maintaining quality and customer focus and for innovation to build and maintain competitive advantage.

Create a company brochure for Gym and fitness club based in Oman. Word count (or equivalent): 2000. All the prices should be in Oman currency (Omani Rial).

Assessment brief:

Coronavirus pandemic teaches Oman's fitness industry a healthy business lesson. Gyms and fitness clubs in Oman were forced to shut down in mid-March of 2020. As part of the government's reopening plan, the sector was not allowed to resume operations until the mid of August with certain restrictions in place to limit the spread of the disease among gym-goers.

"You put people together in a closed environment, particularly where they engage in strenuous activity that may involve them producing droplets, heavy breathing, shouting, whatever else". Dr. Mike Ryan, an epidemiologist, and the executive director of the World Health Organization's Health Emergencies Programme, said in a Q&A session on COVID-19.

Moreover, current restrictions on the number of people allowed into fitness facilities increase the burden on the industry as it tries to recover. As the market begins to recover and the population starts to regain confidence in getting out and (being) social, the industry will again start to boom, as it has over the past 10-15 years. To survive the pandemic, many club owners were forced to innovate: renting out equipment and moving training sessions online.

You are required to create an innovative marketing plan and develop a new brochure where vital information about the business is presented to get your customers back in your Gym and fitness club.

Your company brochure must contain the following:

A. A uniquely designed brochure appropriate for Gym and fitness club in chronologically arranged information contained on the inside pages.

B. The information content of the brochure must contain:
1. A uniquely developed company name and logo.
2. Introduction of the company - In a brief and concise manner, write the company information by describing the products and background of the company.

C. A marketing mix of your own Gym and fitness club that contains:
1. Product - Product statement that discusses what the product is, and describes the quality, branding, and other features of the product. Provide an image of each product and write a short description with the price and features or benefits of the product.
2. Price - Identify and describe the pricing strategy and what makes your strategy unique.
3. Place - Identify and discuss the proper channel of distribution of the business. Explain why you choose that type of distribution by considering the audience. Describe the needs of your target customer and how they typically access your product
4. Promotion - Develop a promotional strategy that fits the business and explain why it is effective for the Gym and fitness club based on the current market.

D. Provide the contact details of the company.

Additional instructions:

Please read the following carefully before you start your brochure:

1. This is a group brochure wherein each member is expected to contribute to the final output. The effort and contribution of all members are expected for the development and design of the brochure.
2. Each group must have a maximum of 5 members including the team leader.
3. On the behalf of team members, the team leader is expected to upload the brochure to Turnitin before the due date after mentioning all the student IDs of the team in the submission title on Turnitin.
4. Please familiarize yourself with the marking criteria on the following page so you are clear about the way in which marks will be allocated.
5. The brochure must be designed and submitted in colour for final submission.
6. Provide the local and realistic contact details of the Gym and fitness club.
7. There is no need for a reference list, conclusion, student id, name, college, and university logo on the brochure, it must look like a real brochure. Please consult the below link for more details:
8. Do not write like an assignment, keep in mind this is a brochure. Use limited, brief information and catchy lines. To consult more about types of brochures,
9. Use an overall decent combination of colours for text, background, and shapes. Also, add an appropriate caption and high-resolution images.

Attachment:- Introduction to Marketing.rar