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You will create a chart showing price vs quality or two other factors that impact your product. Write a two page paper stating your USP - unique selling proposition.
Explain market segmentation, pricing or anything else that would help position your product for success in the marketplace and include your chart on the second page. .Your Paper should be double spaced, Times New Roman with standard margins. (Remember, the chart should go on a separate page).
Include a cover sheet and 2-3 references. References should be obtained through the Grantham University online library. Only one website reference will be allowed (not Wikipedia).
Please adhere to the Publication Manual of the American Psychological Association (APA), 6th ed., 2nd printing when writing and submitting assignments and papers.
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The report has been created in an APA format and contains information about a new product, Splendore, a portable water purifier that the company is planning to launch in the market. The report contains information about the USP of the product and how it will be divided into different segments to meet the market requirements. In the end, the report contains a graph while compares the price of the purifier with other important factors such as quantity, quality and competition.
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