Create a case study on coke

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Reference no: EM131730700

Company Selected : Coke ( Beverage brand)

For the final project, you will create a case study based on a company of your choice. The case study should include at least 6 of the concepts that we have discussed in this course. The case study should be a minimum of 8 pages in length; not including the title page and reference page. The case study should also include at least 5 sources; these should be scholarly sources.

Submit an 8-page case study, using the writing template, and a minimum of 5 references.

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The study has carried out an analysis of the economic and marketing conditions of the beverage industry, Coke. The pricing strategies, managerial decision, import and export spending along with consumer behaviour have been analysed. The evidence presented in the study clearly states that Coke has been economically successful in its implementation of pricing strategies. However, it failed in market research and inappropriately assumed customer behaviour. Though the organisation had been successful in its global sales and customer retention, it needs to foster more on market research and improve its market analysis capabilities.The paper has been prepared in a word document.

Reference no: EM131730700

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Reviews

inf1730700

4/10/2018 5:43:11 AM

I am very very pleased with the work done, thank you very much for your assistant. the writer did a very good job. I want to tell you this only ... you are the monly sourse ... or i can trust u always. Thanks once more.

inf1730700

12/23/2017 4:29:56 AM

There is no fixed writing template but you need to use at least 6 concepts to support the case study , Use of more concepts would be appreciated, Also provide the pricing strategy with 1st degree 2nd degree and 3rd degree price discrimination, Please also add this in the solution don't forget to add this in the solution. Many thanks i am waiting for the solution of this assignment before my deadline.

len1730700

11/20/2017 6:09:32 AM

Please read the file carefully , coke is the company , include graphs and everything, make sure its best - Submit an 8-page case study, using the writing template, and a minimum of 5 references. Company Selected : Coke ( Beverage brand) Concepts taught are mentioned below in table .

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