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Question 1: Create a campaign for your company to launch(Paytabs), starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program.
Make three (3) recommendations for possible action marketers of the product or service you selected could take to address the product's declining appeal to consumers.
How do managers compare and contrast the checklist and ranking methods for evaluating salesperson performance.
Does your chosen company have a brand name and brand mark? If not, design both. - Is strong branding more or less important in an Internet environment? Why? What makes branding so important?
Describe the process you would use to determine the best marketing communication mix for any one of the following (no need to do more than one): A breakfast cereal targeting children
What code of conduct the company should institute to make sure that all personnel adhere to the founders' values in promoting and pricing
Business Monitor International is one of several organizations that seek to predict future trends in sectors, countries, and financial markets.- How are these services sold to businesses as legitimate business planning tools?
Discuss the pros and cons for Britain's joining the EMU.- How would these factors likely affect Britain's economic costs and benefits of adopting the euro?
1.Explain how the four Is of services apply to a Marriott Hotel.
Using the one value you would never violate, what would you do if you were McCoy on the Himalayan hike? What have you learned from the Parable of Sadhu?How would you apply the lessons of the story as a corporate world manager?
What is scrambled merchandising? How do customers chose the stores they shop?
Explain the importance of market segmentation. - Describe market segmentation in terms of the historical evolution of marketing.
Briefly explain your understanding of the basic concept of a marketing strategy to your colleagues in 2-3 sentences
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