Reference no: EM133676425

Problem: Create a buyer persona Founding Philosophy: House of Bolt was founded with a mission to redefine African fashion, making it accessible on a global scale while celebrating the continent's rich cultural heritage. Through its designs, House of Bolt aims to showcase the diversity and beauty of African aesthetics while ensuring that they resonate with audiences worldwide, fostering a deeper appreciation for African fashion on the global stage. Design Approach: The company blends traditional African styles with modern designs to create a special and inclusive fashion line. Each piece in the collection tells a story, paying homage to the artisanal craftsmanship and time-honoured techniques passed down through generations. They use handcrafted methods and eco-friendly dyes, supporting sustainable fashion. By promoting traditional African textile techniques like Adire and Batik, they not only celebrate African culture but also leave a mark on the global fashion scene. Global Appeal: House of Bolt aims to reach a worldwide audience by adapting to changing tastes. They blend authentic African styles with modern influences to create fashion that's both familiar and exotic, appealing to people internationally. This mix of tradition and innovation lets them strike a balance between heritage and contemporary design.