Reference no: EM133389345
Assignment:
Personal SMART goal
1) One personal SMART goal for yourself. It can relate to anything e.g. a paying off debt, a personal goal, learning something or completing a task.
Business SMART Goals
2) Think about the business you are creating from your marketing plan and create (2) SMART goals, one short-term, and long-term goal. This must relate to an action relating your selected business for the marketing plan. e.g. if you were opening a beauty salon, what SMART goals may a beauty salon have?
Analyzed Mission Statement
3) Company mission statement you researched. Briefly discuss your thoughts if the company mission statement meets the typical requirements below. Keep in mind, not all need to or will address every question. e.g. should the mission statement be revised? Is it too long, too short, not clear. State your opinions briefly and discuss with the class.
A Mission Statement clearly defines the primary purpose or reasons for our existence. It is heavily focused on Customer Value. It is also vital to achieving organizational alignment.
A mission statement typically provides clear and concise answers to the following questions: (you do not need to answer these questions, use this as a starting point when analyzing the mission statement)
- What products and services do we deliver?
- Where and when do we deliver our products and services?
- Which customer groups are our primary groups?
- Where are our primary customers?
- What tangible value do our products and services deliver to customers?
- What is our competitive advantage?
- What additional community and environmental benefits do we generate?
Answers to the above questions provide a start-point for preparing a statement that clearly positions the company in the minds of key stakeholders and customers.
Created Mission Statement
4) After reviewing company mission statements, create a mission statement for your selected business for the marketing plan. Here is a mission statement generator to help guide you. Mission Statement Generator - Vision Statement Generator | Ramp.
(Comment if you feel your peers mission statement meets the typical mission statement suggestions)
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