Guidelines for Submission: Your draft must contain all of the elements listed above. It should be 5 to 8 pages in length (excluding the title page and references) using 12-point Times New Roman font, with one-inch margins. You may include summary pictures, charts, graphs, or other explanatory diagrams as needed to successfully explain the concept and implementation, but should use appendices for detailed supporting documentation. Your paper should follow APA guidelines. You must include at least 5 scholarly sources. Cite your sources within the text of your paper and on the reference page.

Critical Thinking - Provides logical conclusions and defends with examples. Problem or Opportunity - Identifies the problem or opportunity and includes a detailed description of how the idea or concept addresses the problem or opportunity. Market - Analyzes the market for the product or service and quantifies market size. Competition - Analyzes key features, outlines how these meet unmet customer needs, and explains how the key features set the product or service apart from the competition.

Company - Explains how the concept fits with the mission, vision, and priorities of the company implementing the product or service, and connects this information with long term organizational strategy. Innovation - Discusses how or why the product is innovative and situates the product or service within the implementing company’s larger product or service portfolio. Articulation of Response - Submission does not have critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas.