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Digital Marketing Channels
NOTE: At the start of your discussion post, remind your peers of the company and product/service you have chosen for your marketing campaign.
Question 1: Identify one competitor already in the marketplace with a similar product or service to yours. Respond to the below prompts:
Question 2: Choose at least two digital marketing channels to promote and market the product or service chosen for your marketing campaign. Think through how you would leverage these channels, using the questions below to guide you:
Explain the meanings of positive reinforcement, negative reinforcement, and punishment. Provide one (1) example of each type of reinforcement that marketers use to promote or discourage consumer behavior. Which is most effective? Why do you think ..
Choose two product brands and describe
Briefly review the facts on the battle between Amazon and Barnes & Noble reported in the articles. Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books? Explain your answer
The SWOT analysis of the product/service you are developing for this course. (HINT: It is ok, and recommended, to list more than one item in each category.) You may include one or two small graphics to emphasize a point
Can you suggest a specific application how Maslow's hierarchy might be useful in aligning a product with the needs of a new market?
Digital media impact: How would the addition of digital media options influence your division's overall promotional plan? Monitor digital media: How will you monitor effectiveness and adjust your strategy based on your division's goals
What would you do if you were a marketing manager looking at test market results that were inconclusive about your new product's chances for success--should you kill the idea or go forward to commercialization?
Why is it important to understand thoroughly the various elements of the employee value proposition (EVP)? - Why would a company want to know what are the most important aspects of EVP for their employees?
Explain Marketing - What is CPM and Why important and Current trends in advertising, technology
Use the case information (including statistics, taste survey data, and ZMET results) as well as your own insights to answer the following.
Create a policy that will help you to respond quickly and effectively when there are problems.
Choose a global company in a competitive industry with which you are familiar. Describe each area of Porter's Five Forces Model for the company.
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