Reference no: EM13731496
You have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company's mission, introduction and branding, and information collected from Step 5 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.
Write a four to five (4-5) page paper in which you:
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, "Our product is the fastest in its class for half the price." Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
Develop your company's mission statement and company introduction.
Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
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What is the yield to maturity for these bonds
: Atlantis Fisheries issues zero coupon bonds on the market at a price of $469 per bond. Each bond has a face value of $1,000 payable at maturity in 10 years. What is the yield to maturity for these bonds?
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Current bond price-bond on market that have left to maturity
: Aloha Inc. has 7 percent coupon bonds on the market that have 12 years left to maturity. If the YTM on these bonds is 8.1 percent, what is the current bond price?
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How visually appealing and organized is the site
: The purpose of this portion of your project is to determine how customer-friendly the site is and how the company uses the site to communicate with its customers. How visually appealing and organized is the site
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Compute a print ad and a video broadcast for the product
: Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable)
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Create a branding strategy for your product
: You have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part B of your marketing plan. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extens..
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What is the accumulated sum of the stream of payments
: What is the accumulated sum of the following stream of payments? $1,831 every year at the end of the year for 5 years at 7 percent, compounded annually.
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How much should he set aside today for the purchase
: Stephen plans to purchase a car 7 years from now. The car will cost $65,687 at that time. Assume that Stephen can earn 4.69 percent (compounded monthly) on his money. How much should he set aside today for the purchase?
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Explain how the information gleaned will support your career
: Explain your proposed approach for conducting the necessary research to develop quality deliverables, and explain how the information gleaned will support your career development in management
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Assume that all interest received at the end of the period
: You placed $8,173 in a saving account today that earns an annual interest rate of 10.41 percent, compounded semi-annually. How much will you have in this account at the end of 27 years? Assume that all interest received at the end of the period is re..
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