Reference no: EM132675837
Discussion
Textbook and concepts from:
Mooi, E., Sarstedt, M., and Mooi-Reci, I. (2018). A Concise Guide to Market Research, 1st edition. Springer ISBN: 978-981-10-5218-7
Read the article Brand Report Card - (attached) and answer the questions.
APA SYTYLE - CALIBRI FONT 11 ONECOMPLETE PAGE SINGLE SPACE
Here are starter questions.
1. In consideration of the article "Brand Report Card," by Kevin Lane Keller, what are some of the top traits that the world's strongest brands have in common?
2. Next, create a brand report card for your firm or a firm that you are interested in learning more about or even working for in the future. (ANY COMPANY -YOUR CHOICE e.g. TATA MOTORS
3. Put strong emphasis on real-world examples, applications, and analyses.
Reference: at least two
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: What are some of the top traits that the world's strongest brands have in common - create a brand report card for your firm or a firm that you are interested
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