Create a brand name image and logo that will be distinctive

Assignment Help Marketing Management

Reference no: EM133696636

An energy drink.

1. Create a brand name.

2. Using the Internet, choose a major competitor and then analyze your suggested brand name against the competitor. In your analysis, make sure you address:

a) The brand equity (value) of the competitor's brand name.

b) Why do you believe the brand name you choose will help the product stand out to consumers and create brand awareness? Relate this back to your target market.

3. Create a brand name image and logo that will be distinctive. Explain the characteristics and why you believe the brand image and logo will be effective.

Reference no: EM133696636

Questions Cloud

Utilizes a decentralized cooperative multidivisional : Disney utilizes a decentralized cooperative multidivisional (M-form) organizational structure.

Analysis of his or her leadership competencies : During this course, you will have the opportunity to select a leader to analyze in terms of each addressed topic.

What would happen to opuke thermal pool : What would happen to Opuke Thermal Pools and Spa if they failed to follow the laws around health and safety?

What is a simple blue ocean strategy : What is a SIMPLE blue ocean strategy that has to do with education that does not require an extensive amount of research.

Create a brand name image and logo that will be distinctive : Create a brand name image and logo that will be distinctive. Explain the characteristics and why you believe the brand image and logo will be effective.

Who may indorse and negotiate the? instrument : If an instrument is payable to? "Shou-Yi Kang/Min-Wer? Chen," who may indorse and negotiate the? instrument?

Watch video-welcome to the coolest starbucks in the world : After watching the YouTube video "Welcome to the Coolest Starbucks in the World - powered by Ali Baba".

Watch video the global marketing mix-internationalization : Watch the video "The Global Marketing Mix - Internationalization" at In two pages, explain several considerations in building the global marketing mix.

What is the process for submitting budget proposals : What is the process for submitting budget proposals? What is the criteria for budget decisions? Where is the data to support your request

User Account

All Pages