Reference no: EM132555408 , Length: 10
Competitive and business factors:
Question 1: Describe the industry and trends and major competitors (include global business issues)
Question 2: Critical success factors (CSF): What the firm must do to implement strategy, such as product quality, customer service, technology and increasing market share.
Question 3: What are the firm's strengths and weaknesses?
Question 4: What are the competitive threats?
Question 5: What are the opportunities for competitive advantage?
Question 6: What are the major ethical and social responsibility issues?
Question 7: What are the major business risks?
Customer analysis (include global business issues):
Question 8: What is the customer value proposition (related to CSF)?
Question 9: Who are the customers?
Question 10: What are the firm's important market strategies and segments?
Question 11: What is the size of the market and your firm's approximate market share?
Question 12: Describe recent new product/service introductions and the firm's new product/service plans.
Key Value drivers (related to CSF):
Question 13: What are they? You should answer the question what drives value for the firm? Your answer might be a list of several factors such as the firm's ability to introduce a stream of innovative new products, quality products, superior service, and so forth. These will be related to the CSF. The firm's balanced scorecard would have leading and lagging measures relating to the value drivers. There would be linkages between the value drivers and financial measures evident on the strategy map.
Question 14: Explain how they affect sales growth and profits.
Balanced scorecard and strategy map (firm strategy level).
Question 15: Create a balanced scorecard for the organization based on the information that you have researched and analyzed for the organization.
You have options for how you may present your Capstone Project, including the following:
A written reflective essay (8-10 pages)