Crazy airfares case, Is the current airline pricing an

Crazy airfares case

Reference no: EM13276532

I need the answers for the 4 questions in the Crazy Airfares case. This case is at the end of Chapter 10 of the book Retailing 7th (ISBN:1439040818)

1. Is the current airline pricing an example of variable or ?exible pricing? Wh ydid you choose your answer?

2. Should the airlines do anything to passengers who ‘‘jump ship?’’

3. If a customer can go to a supermarket and purchase a combination bag of apples and oranges at a lower price than the oranges alone, throw away all the apples, and not be penalized, how can an airline explain this pricing policy?

4. What is the real issue here?

Reference no: EM13276532

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