Crafting your business plan

Reference no: EM133386749

Part 1. Should be at least 500-750 words. With in text citations. Use the attachments as guides. Please also remember that this is for a used car dealership nothing to do with new cars. That will make this business planned overly complicated. Also, make sure that you remember that it will be in Tampa Florida so my advice is to do a little research on the local used car dealerships. When using websites for references, please make sure they are websites and based in the United States.

Continue researching and crafting your business plan. You will submit the following section in this module: • Opportunity: Market Analysis Summary o Include market segment strategy - trends, growth, needs, industry analysis and competition

Part 2(a). Should be between 150-300 words with in text citations. Keep in mind this is a discussion response. When using references please make sure that they are websites that are based in the United States.

We need to look into the four target markets to define a target audience for this product. Demographics, Geographic, Psychographic, and Behavioral. Demographics are age, income level, gender, occupation, and education level. Geographic is the regional location of the target audience. Psychographics are the perceptions, thoughts, and beliefs of the customer base. Behavior is the customer's reaction to how the customer responds to the product (Investopedia, 2023).
The demographics for my target market for my product are adults that are 30-60 years old and Middle-income families. People who purchase this product like to customize their life with personalized phrases or pieces with their personal touch.
The location would be the United States, but the product is available online so the establishment would be anywhere.
The Psychographic profile is for those interested in hobbies. Some hobbies include camping, RVing, mountains, biking, artists, and Inspirational wording. Lastly, advertising aims to create an image for the company so that people will recognize the brand and purchase from your company. This familiarity completes the behavioral demographic.

Reference no: EM133386749

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