Crafting a marketing message

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Just as important as the culture of a country and/or population segment is in terms of crafting a marketing message is the economic development of a country.

How does the economic development of a country influence consumer behavior?
How would Ford sell a SUV differently in the United States versus Kenya?
If a country is "third world," what products are most likely to be successful?
If a country is "third world," what products are least likely to be successful?

Reference no: EM13973382

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