Craft long-term loyalty relationships

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1. Explain how is a consumer market different than a business to Business market

2. The objective of each company is to craft long-term loyalty relationships:

Please Read the following article:

How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did - Kashmir Hill

Explain how target tried to understand some of consumer 's characteristics and how they used it towards their benefits.

A good Portion of target's success appears to be attributable to its internal market information system and its CRM system.

Do You agree on Target 'sCRM targeting strategy ? Explain why you agree on it and why not?

3. Can target use that CRM strategy to segment their market ? Explain how.

4. Pick a product that you usually buy and explain the type of segmentation being used by the comapny who is marketing that product

2 Reference

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This assignment talks about the Target corporation. This assignment is also focused on the difference between the C2B and B2B markets. The target company used CRM system for attaining the goals and objectives. They also give importance to the quality of the products and services. The company has to consider the need of the customers at right time. This assignment is prepared in MS word and it is about 300 words

Reference no: EM131617492

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