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Craft a digital marketing plan

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Reference no: EM133259610

Craft a digital marketing plan including the information listed below:

  1. Describe why a digital marketing plan is a critical part of the overall marketing strategy.
  2. Describe the brand's product/service.  Be sure to include a rationale justifying the opportunity for the product/service.
  3. Describe the analytical tools used to evaluate the progress of digital marketing efforts.
  4. Describe the data needed for decision-making.
  5. Include recommendations for the brand to alter its digital marketing footprint.
  6. Include the required components of a digital marketing plan that matches the communication needs of the brand.
  7. Prioritize in a list the most important to least important components of digital marketing strategies that match the communication needs of the brand.
  8. Take into account what you know/can find out about organizational goals, strategies, timelines, and milestones that meet brand objectives.

Reference no: EM133259610

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