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CPM-GRP and Gross Impressions

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Reference no: EM131627523

CPM, GRP and Gross Impressions

1. The following table shows the circulation and ad costs (full-page, full-color) for a list of magazines. Calculate the CPM for each magazine and identify the magazine that offers the best CPM.

Magazine                     Circulation                Ad Cost

AARP                           20,390,755             $ 248,800

Readers’ Digest             15,038,708           208,000

TV Guide                      13,103,187           155,200

Woman’s Day                    4,163,248             140,055

Sports Illustrated          3,280,233             170,000

People                          3,169,697             96,210

Cosmopolitan                        2,701,916            99,550

2. If you run 2 commercials during this week’s episode of “Friends”, 3 commercials during “Survivor”, and 1 commercial during “Breaking Bad”. The TV ratings for these shows are listed as follows:

Friends                 13.9

Survivor               12.8

Breaking Bad        14.2

Suppose the number of audience is 36,000. Calculate GRPs and gross impressions.

Reference no: EM131627523

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