Reference no: EM133024843
During BUSN303, you will complete 4 research exercises to prepare you for success in the course-long Competitive Analysis project. These exercises all require you to research Fedex Corp. and the "Couriers and Local Delivery Services" industry; you can then apply your research expertise to the Competitive Analysis company and research question chosen during Week 2.
Each research exercise consists of:
-A scenario description.
-Factual questions to be answered using the credible research sources provided.
-Critical thinking question(s) that require you to apply the facts you found to reach a conclusion or make a recommendation. There is no right or wrong answer to a Critical Thinking question - it is all about how well you use the data to support your opinion.
Exercise #1 Scenario:
You are employed as an industry data analyst by Fedex Corporation. Your assignment is to research the growth trends for the "Couriers and Local Delivery Services in the US" industry as defined by the US Census Bureau. You should include the most current data available, as well as examine data changes over the prior years. The data you find will be used as a baseline from which future industry growth will be predicted.
Research Source to Be Used: IBISWorld - Access through DU Library databases
Factual Questions:
-What is the relevant 5-digit NAICS (North American Industrial Classification System) code for Couriers and Local Delivery Services in the U.S.?
-What are the most recent yearly revenue (in millions of dollars) and number of establishments reported for this industry?
-Report the revenue percent change for each of the years available.
-Calculate the average revenue per number of businesses.
Critical Thinking Questions:
-What is your estimate of the industry size Fedex should forecast 5 years from now, in both dollars and percentage change?
-What data did you use to reach this estimate?
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