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Country Belgium
U.S brand: is a clothing company
1. How will the attitudes of your selected country (Belgium) regarding the U.S. affect your ability to advertise an American brand in this country? Are the people of the country receptive to American brands and companies?
2. What media barriers exist that may present a challenge when advertising in this country?
b. Government restrictions on media - For example, does Belgium provide freedom for the press? Is access to certain types of media restricted?
c. How will media restrictions and media usage impact your choice of media to advertise your chosen U.S. brand (Clothing brand)?
Note: You will address this prompt in your Media paragraph and it will also be reflected in the advertising strategy you develop in the end of your paper.
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