Reference no: EM133427736

Globally, a number of countries are experiencing energy poverty (in other words, an insufficient energy supply). South Africa is one of them. Eskom, as the main electricity provider, is in trouble and the country has to put up with successive bouts of loadshedding. Eskom's poor performance is the consequence of years of poor governance, mismanagement and corruption. Because of its dismal performance, Eskom has been severely criticised from many quarters of South Africa. As a public relations consultant, you have to develop a public relations plan for Eskom.

The plan should include the following elements:

Research (background information and stakeholders. What is the public relations or communication problem or opportunity?)

Objectives (What do you want to achieve with your campaign?)

Programming (Propose PR activities that should achieve the set objectives.)

Evaluation (How will you evaluate your campaign?)

For information on Eskom, you should visit its website and read relevant news stories.