Could marketing management be both science and art

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A. Could marketing management be both a science and an art? Is paying attention to a senior manager's gut feelings about what is happening in the marketplace also needed?

B. Based on your research, how aware is the general public about Starbucks various initiatives that demonstrate social responsibility? In your view, should they spend a % of their advertising budget to create awareness amongst those who don't visit their retail stores? The message could be one to show the importance of practicing social responsibility.

Reference no: EM132257409

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