Reference no: EM133682729
DEVELOP A BLOG POST BASED ON THE BELOW
McDonalds New Surprise Fries Campaign
Task: Blog post incorporating elements of Transmedia Story Telling
Focus: How campaign is Creative sensory-focused brand experiences
1. - What is the the innovation (an idea, campaign or approach)
- Provide an informed opinion based on research
- Link back to transmedia storytelling and brand concepts
- Finish with a provocation or question
2. - Is the campaign/example part of a transmedia approach?
- Could it be turned into a transmedia storytelling campaign?
- Which brand archetype is being reflected?
- Which brand values are being revealed?