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Could it be turned into a transmedia storytelling campaign

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Reference no: EM133682729

DEVELOP A BLOG POST BASED ON THE BELOW

McDonalds New Surprise Fries Campaign

Task: Blog post incorporating elements of Transmedia Story Telling

Focus: How campaign is Creative sensory-focused brand experiences

1. - What is the the innovation (an idea, campaign or approach)

- Provide an informed opinion based on research

- Link back to transmedia storytelling and brand concepts

- Finish with a provocation or question

2. - Is the campaign/example part of a transmedia approach?

- Could it be turned into a transmedia storytelling campaign?

- Which brand archetype is being reflected?

- Which brand values are being revealed?

Reference no: EM133682729

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