Could experience conflict in distribution channel relations

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Reference no: EM132102279

Channel of distribution conflict can occur in a vertical sense, as when a retailer is dissatisfied with a wholesaler's actions, or in a horizontal sense, as when a retailer in one channel being used to distribute the product objects to actions taken by retailers in another channel of distribution being used. Think of an organization that does or could experience conflict in its distribution channel relations, and explain why or how this happens or could happen.

Reference no: EM132102279

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