Costs often force organizations to adapt pricing tactics

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Reference no: EM132171952

1. Competitive reactions, changes in consumer and buyer behavior, variations in demand, and in costs often force organizations to adapt their pricing tactics. When an organization decides to offer a cash rebate, this is considered what type of pricing tactic?

A. Price discounts and allowances

B. Promotional pricing

C. Price differentiation

D. Price bundling

E. Yield management

2. The emphasis on marketing mix elements changes across the product life cycle. At which stage of the product life cycle is there intensive price competition and place distribution, as well as the commoditization of the product?

A. Introduction

B. Growth

C. Plateau

D. Maturity

D. Decline

3. The most basic segmentation scheme regarding adoption of a new product typically involves five types of consumers. The most critical and influential segment of consumers for gaining market share and determining the success or failure of truly new products are:

A. Innovators

B. Early adopters

C. Market leaders

D. Early majority consumers

E. Late majority consumers

Reference no: EM132171952

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