Costs of globalization sound very straightforward

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The benefits and costs of globalization sound very straightforward as discussed in our textbook. Yet, there are complexities to consider as companies attempt to sell their goods and services in a global economy. (These complexities also apply to NGOs and IGOs that attempt to provide services globally.) Should for-profit businesses attempt to reach only affluent markets, or is there reason for them to pursue customers and clients at the base of the pyramid? Support your answer with real-world example(s); conduct research as needed. (250 words)

Reference no: EM132113639

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