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Costco bulk products on a less frequent basis

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Costco is one of those companies that's so successful however they're failing to reach a demographic. Help me explain if this is partially due to their pricing and membership structure. Would offering shorter-term memberships or even single-entry fees benefit them in attracting a younger demographic? As younger individuals don't have the same needs and income as slightly older families but would likely still take advantage of Costco's bulk products on a less frequent basis. With reference and citation.

Reference no: EM133259447

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